Industrial Marketing Blog
Welcome to the Pump Marketing Solutions Blog
Get ready to embark on an exciting journey through our blog, dedicated to helping Industrial B2B companies revolutionize their websites. Our mission is simple – making your website not only discoverable by eager prospects but also seamlessly usable by every single visitor who graces its digital doorstep. With insightful articles, valuable tips, and expert advice, we’re here to equip you with the tools necessary to take your online presence to new heights.
Join our community of like-minded professionals and discover the power of optimized web design, engaging content, and strategic marketing techniques tailored specifically for the industrial realm. We encourage you to actively participate in the conversation, as we value your thoughts and insights on our shared mission for digital success.
Off-Page SEO
SEO: The importance of off-page optimization. In our last post, we talked about the importance of on-page search engine optimization (SEO), or the elements applied to your website's front end content and back end code to improve its findability. In this article, we...
On-Page SEO
SEO: The importance of on-page optimization. In our last blog post we talked about the importance of search engine optimization (SEO), specifically, the importance of planning for it during your next website redesign project. In the article, we just touched on the...
Site Redesign & SEO
Thinking about a website update? Don't forget about SEO. We are asked the same question time and time again from clients, "we just went through a site redesign and our Google Analytics stats are down -- what happened?" We usually come back with the question, "was...
Local Search
Qualified leads Don't forget about your own backyard. Pump distribution is a competitive business -- not only are you competing with other distributors, but also with catalog houses and in some cases, the manufacturer. So how do you reach...
How To Promote Value
The changing pump distributor landscape. Past Reality Pre-internet pump distributors enjoyed a captive market for the brands they sold in their region. Word got around, and their business grew with help from field sales reps and local tradeshows. The...
Industrial Company Keyword Optimization
Keyword Optimization A couple of weeks ago we talked about the importance of user testing. User testing allows you to see your site through the eyes of the people that matter the most, site visitors. But if you aren't driving traffic to your site,...
Creating a Customer-Focused Website
Is your website customer-centric? Customers visit your site for many reasons and their expectations for navigation, use, and information can widely vary. So how do you account for all these variations? Do you even know what they are? User testing is the...
Does your site meet its goals?
10 questions you should be able to answer about your website. If you are like us, you are probably hounded by Internet marketers like us (not to give all of us marketers a bad name) telling you that that your website is not living up to it's potential....
Your website’s value proposition
Do prospects understand the value you provide? If you asked a visitor who landed on your website's homepage to explain what value you bring and why they should do business with you, what would they say? If you're not sure, start by asking these 3 questions, does the...