10 questions you should be able to answer about your website.
If you are like us, you are probably hounded by Internet marketers like us (not to give all of us marketers a bad name) telling you that that your website is not living up to it’s potential. What do they know that you don’t? And how do they know that it’s not meeting your expectations if they don’t even know your website goals?
Most industrial manufacturers’ and distributors’ websites are informational sites designed to inform and educate target audiences, and website goals tend to lean towards lead generation. Does your site meet the needs of customer expectations for information and are you driving them to conversion? Here are 10 questions you should ask to determine if your site is living up to its potential.
- Are our website goals in sync with our overall business goals?
- Are our goals measurable?
- Do we have tools in place to track our goals?
- Do we understand how to interpret and analyze the data to drive improvements?
- Is our website easy to navigate?
- Do we have the content site visitors want and expect to make informed decisions or that drives them to take our desired action (fill out a lead form or call us)?
- Is our site visually appealing and does site imagery support content and messaging?
- Does the site meet structural requirements to ensure optimal performance?
- Is our site properly optimized to be found and indexed by search engines?
- Do we know the search terms people use to research our products and services?
How did you do? If not so good, the good news is that it doesn’t take a lot of money or time to get your site living up to its full potential.