Qualified leads

Don’t forget about your own backyard.

Pump distribution is a competitive business — not only are you competing with other distributors, but also with catalog houses and in some cases, the manufacturer.

So how do you reach those highly qualified, potential leads that reside within your region or territory? Local search engine optimization (LSEO). LSEO is something a lot of industrial companies overlook when they go through standard search engine optimization (SEO) activities. Your own backyard is the best place to target the most qualified leads.

There are a few things you can start doing today to help those within your region find your site.

1. Local On-Page SEO: Adding location keywords to a relevant web page title tags, header tags, page URLs if possible, and page content.
2. Citations: One of the main search engine ranking factors for local search is the number of citations a company has. A citation is any place on the web that displays your company’s name, address, and phone number (NAP). The most important thing to know about citations is that it is imperative for NAPs to appear correctly and consistently across all citations. Citation consistency allows search engines to trust location information. Citations should include photos and categories when available. To get started, locate and optimize existing citations, claim and optimize unclaimed citations, and uncover opportunities for new citations. Www.moz.com/local is a great way to get started.
3. Google My Business: Google is still the number one search engine so it is important to take advantage of Google’s free tools that help give your business an edge on search results page. By claiming your Google My Business page, Google puts your company’s info on Search, Maps, and Google+ to help customers find you on any device. Get started today at www.google.com/business.
4. Local Reviews: Google+ is a great way to build product and service reviews on the web. If you are hesitant about starting a blog on your company website, Google+ is a great format to get started. If you have a blog, you can post your articles on Google+ to help broaden your articles reach and grow your potential customer base. You can use Google+ to showcase your products and services with images and video.

So what are you waiting for? Get started on your Local Search Engine Optimization today and capture that business that is right in your own backyard. If you need help getting started or some guidance, don’t hesitate to give us a call, 360.834.2780.