Promote New Business with Email Marketing
I’m just starting my service business, how do I reach local prospects?
Customer’s Objectives
The client’s primary goals were:
- Build a One-Page Website: The client needed to create a simple, streamlined site to sell their services to a local target audience. The platform needed to be easy to learn, enabling the client to post new content and perform regular maintenance to minimize costs.
- Promote Their New Business: The client recognized that search engine optimization (SEO) would take time to yield results, so they sought a fast, cost-effective strategy to attract attention and generate leads immediately.
Our Process
Website Development:
- We designed and built the site on WordPress, leveraging the Divi Theme by Elegant Themes. This combination provided a reliable, user-friendly platform that is continuously updated and capable of scaling with the client’s business needs.
- Comprehensive keyword research and competitive analysis informed site messaging and optimization, ensuring strong SEO performance from the start.
Marketing Strategy:
- To drive immediate visibility and leads, we curated an opted-in email list sourced from a local tradeshow. This list included hundreds of verified prospects interested in the client’s services.
- We crafted and executed a targeted email campaign to introduce the new business and its offerings to the local audience.
Project Outcome
- Optimized Website: The newly designed and SEO-optimized one-page site quickly achieved high rankings for critical keywords, significantly enhancing online visibility.
- Client Empowerment: In just two one-hour training sessions, the client learned to confidently update content and maintain the site, thanks to the intuitive WordPress and Divi platforms.
- Successful Email Campaign: The email marketing effort yielded impressive results, with two new clients secured in the first week alone.
This project not only met the client’s immediate goals but also laid a strong foundation for future growth, combining a cost-effective online presence with a proven promotional strategy.
I hired Pump Marketing Solutions to design and develop a website for my new machine calibrating business and once live, promote the site with an email marketing campaign. They have been great to work with and communicated expectations and progress very well as my project unfolded. I am extremely pleased with the site and the email campaign exceeded my expectations — it resulted in 2 new accounts within the first week.
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Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.