Help me build my business

Increase Web TrafficHelp me build my business

My current website is not driving new business as I expected

 

Customer’s Objectives

The customer sought to redesign their website to attract new business while ensuring the platform was easy to update and manage independently.

Our Process

We began by thoroughly reviewing the state of the client’s existing website. Through several in-depth discussions, we gained a clear understanding of their target audience, core services, and desired messaging. To lay a strong foundation for the redesign, we conducted a comprehensive keyword analysis and competitive research to refine the website’s messaging and maximize search engine optimization (SEO) potential.

The client’s original site, built on Google Sites, was migrated to WordPress—a flexible and user-friendly platform ideal for clients needing straightforward management capabilities. We selected the Divi theme by Elegant Themes for its intuitive design tools, ongoing updates, and scalability to support the client’s growing business.

Project Outcome

The final product was an entirely redesigned and SEO-optimized website that exceeded client expectations. Alongside the launch, we provided detailed training and easy-to-follow how-to documentation, enabling the client to manage essential updates confidently. The revamped site aligned with client’s goals and drove a significant increase in new business—far surpassing their initial expectations.

I would like to give thanks to Pump Marketing Solutions for helping me promote my business on the internet. Not only did I want to have a solid digital marketing strategy, but I wanted to show my clientele that I can understand the internet so that I could engage in Tele-mental health for service provision. Previously, I had a good website, but I didn’t realize that it was essentially hidden from search engines. I was getting occasional referrals and thought it was working fine. I learned differently from Pump Marketing Solutions and ventured into having them develop an independent website. It does a better job explaining my services and is properly optimized to be discovered by search engines. Within six months, I met all my goals even without implementing tweaks they recommended. The results of have been an impressive increase in my business and I have extended my ability to reach across Washington and Oregon so I can help those who need greater access to mental healthcare. They provided great customer service and quick follow up to answer my questions. I recommend their services with no reservations.

William Thorbecke Ph.D.

Licensed Psychologist, William Thorbecke Ph.D.

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

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User studies drive web redesign

User Studies for Site Redesign - Pump Marketing SolutionsRedesign my site

It’s too complicated and new prospects have a hard time finding the site

Customer’s Objectives

  • Simplify the website to serve US-based customers better.
  • Minimize confusion caused by other companies with the same name and similar products.
  • Enhance search engine rankings to improve visibility.

Business case

Our user study revealed that the client’s primary customer base—comprising engineers—found the website challenging to navigate. The site’s heavy emphasis on German-centric content made it difficult for users to locate relevant products and associated documentation, such as performance curves and drawings. Additionally, measurements were exclusively in metric units, forcing users to manually convert them or contact the company for assistance. This inefficiency hindered the customer experience and slowed product specification processes.

A comprehensive site audit uncovered significant metadata and backend issues, including server errors resulting from the website being hosted on the same server as the parent company. These problems negatively impacted the site’s usability and search engine performance.

Our Process

  1. User-Centric Design: We incorporated insights from the user study and aligned them with the client’s goals to guide the overall site design.
  2. Metadata Optimization: Based on the site audit and detailed keyword analysis, we improved the site’s metadata, which enhanced search engine optimization (SEO).
  3. Server Separation: To address backend errors and improve search rankings, we separated the US site from the parent company’s German website, eliminating shared server issues and ensuring a tailored US-focused experience.

Project Outcome

A new site tailored to the company’s US customer base was created.

  • Navigation gives users a simple means of confirming that this firm is equipped to have solutions to their problems.
  • Messaging clearly states who they are and what they offer the world and motivates users to make an inquiry.
  • The site was search engine optimized, and immediately, all site errors were fixed, and we began seeing improved search page results.

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today

Take over our web development project

Web Development Pump Marketing SolutionsPlease take over our website development

Our current web company does not understand industrial business

 

Customer’s Objectives

The client needed a fully functional website developed and launched within one month. Despite claiming expertise in their industry, their previous developer failed to deliver content creation with minimal client input. The client required a website built on an intuitive platform for easy content updates and monthly maintenance.

 

Our Process

  • Initial Assessment: We reviewed the incomplete website and held brief but focused discussions with the client to understand their goals, target audience, required functionality, and messaging priorities.
  • Keyword and Competitive Analysis: A thorough keyword study and competitive analysis were conducted to refine the site’s messaging and optimize it for search engines.
  • Platform Upgrade: The half-built WordPress site was rebuilt using the Divi Theme by Elegant Themes. Divi was selected for its user-friendly design tools, regular updates, and scalability, ensuring the platform could grow with the business.

Project Outcome

  • Timely Delivery: The website was completed, fully functional, and optimized for search engines within the client’s one-month deadline and budget.
  • Client Empowerment: We provided hands-on training and detailed “how-to” documentation, enabling the client to confidently update and maintain the website.
  • Scalable Solution: The new site not only met the immediate objectives but also offered a scalable foundation for the client’s ongoing growth.

By delivering a professional, easy-to-manage website in record time, we exceeded the client’s expectations and set them up for long-term success.

Pump Marketing Solutions was thoughtful about keeping costs down for the short term and long term. They set me up with WordPress and trained me to make content adjustments. Then on occasion when I forgot how to do something, they were right on top of it, either doing the task for me or training me how to do it myself.

I have referred some of my customers to them with confidence they will provide exceptional value as they did for me.

Scott Bush

Pacific NW Pump & Process

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today

Promote new business with email marketing

Email Marketing Pump Marketing SolutionsPromote New Business with Email Marketing

I’m just starting my service business, how do I reach local prospects?

Customer’s Objectives

The client’s primary goals were:

  1. Build a One-Page Website: The client needed to create a simple, streamlined site to sell their services to a local target audience. The platform needed to be easy to learn, enabling the client to post new content and perform regular maintenance to minimize costs.
  2. Promote Their New Business: The client recognized that search engine optimization (SEO) would take time to yield results, so they sought a fast, cost-effective strategy to attract attention and generate leads immediately.

Our Process

  • Website Development:

    • We designed and built the site on WordPress, leveraging the Divi Theme by Elegant Themes. This combination provided a reliable, user-friendly platform that is continuously updated and capable of scaling with the client’s business needs.
    • Comprehensive keyword research and competitive analysis informed site messaging and optimization, ensuring strong SEO performance from the start.

  • Marketing Strategy:

    • To drive immediate visibility and leads, we curated an opted-in email list sourced from a local tradeshow. This list included hundreds of verified prospects interested in the client’s services.
    • We crafted and executed a targeted email campaign to introduce the new business and its offerings to the local audience.

Project Outcome

  • Optimized Website: The newly designed and SEO-optimized one-page site quickly achieved high rankings for critical keywords, significantly enhancing online visibility.
  • Client Empowerment: In just two one-hour training sessions, the client learned to confidently update content and maintain the site, thanks to the intuitive WordPress and Divi platforms.
  • Successful Email Campaign: The email marketing effort yielded impressive results, with two new clients secured in the first week alone.

This project not only met the client’s immediate goals but also laid a strong foundation for future growth, combining a cost-effective online presence with a proven promotional strategy.

I hired Pump Marketing Solutions to design and develop a website for my new machine calibrating business and once live, promote the site with an email marketing campaign. They have been great to work with and communicated expectations and progress very well as my project unfolded. I am extremely pleased with the site and the email campaign exceeded my expectations — it resulted in 2 new accounts within the first week.

Larry Sarkinen

Sarkinen Calibrating

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today