Help me build my business

Increase Web TrafficHelp me build my business

My current website is not driving new business as I expected

 

Customer’s Objectives

Redesign a new site that drives new business and is easy update.

Process

We reviewed the state of the client’s current site, had several discussions with the client to ensure we understood his target audience, the services offered, and the overall messaging he was trying to convey. As with all web redesign and development projects, we also conducted a comprehensive keyword study and competitive analysis to perfect messaging and search engine optimization.

We converted the client’s Google site to WordPress, which is an excellent platform for clients wanting to perform basic site. We used the Divi theme by Elegant Themes because it offers our customer’s an easy to learn platform that is continually upgraded and improved, and it will grow with the business.

Project Outcome

We built and search engine optimized the newly designed site, trained and created “how-to” documents for our client to perform essential site updates, and gained more new clients from the website than he ever imagined possible.

I would like to give thanks to Pump Marketing Solutions for helping me promote my business on the internet. Not only did I want to have a solid digital marketing strategy, but I wanted to show my clientele that I can understand the internet so that I could engage in Tele-mental health for service provision. Previously, I had a good website, but I didn’t realize that it was essentially hidden from search engines. I was getting occasional referrals and thought it was working fine. I learned differently from Pump Marketing Solutions and ventured into having them develop an independent website. It does a better job explaining my services and is properly optimized to be discovered by search engines. Within six months, I met all my goals even without implementing tweaks they recommended. The results of have been an impressive increase in my business and I have extended my ability to reach across Washington and Oregon so I can help those who need greater access to mental healthcare. They provided great customer service and quick follow up to answer my questions. I recommend their services with no reservations.

William Thorbecke Ph.D.

Licensed Psychologist, William Thorbecke Ph.D.

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today

User studies drive web redesign

User Studies for Site Redesign - Pump Marketing SolutionsRedesign my site

It’s too complicated and new prospects have a hard time finding the site

Customer’s Objectives

  • Simplify the site to make it more usable by US customers.
  • Minimize confusion from other companies with same name and similar products.
  • Improve search results.

Business case

We performed a user study for the client and discovered their customer base, which primarily consisted of engineers, were complaining that the site was very german centric and was challenging to navigate. It was it difficult to find the right product for their application, as well as product documentation (performance curves, drawings, etc.) Measurements were metric, which caused the customers to spend time converting to US measurements or having to call the Company for better information to spec products into their systems.

We also conducted a thorough site audit and found many metadata (backend) problems and server issues stemming from sharing a server with the parent company.

Process

  1. We combined input from user studies and our client’s site goals to drive overall site design.
  2. We used the site audit and a keyword study to improve the site’s metadata, which in turn improved its search engine results.
  3. We separated the US site from the company’s German parent site to eliminate site errors (front-end content and back-end metadata) and help improve search engine results.

Project Outcome

A new site tailored to the company’s US customer base was created.

  • Navigation gives users simple means of confirming that this firm is equipped to have solutions to their problems.
  • Messaging clearly states who they are, what they offer the world and motivates users to make an inquiry.
  • The site was search engine optimized and immediately, all site errors were fixed and we began seeing improved search page results.

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today

Take over our web development project

Web Development Pump Marketing SolutionsPlease take over our website development

Our current web company does not understand industrial business

 

Customer’s Objectives

Take over the development of their site and launch within one month. The current developer had claimed to know the industry and would save our client time by being able to develop content with much input from our client – this did not happen. The client, like most of our clients, wanted a site built on a platform where they could easily add content and perform monthly maintenance.

Process

We reviewed the state of the current site and met briefly with the client to determine website functionality, target audience, and overall messaging. As with all web development projects, we conducted a comprehensive keyword study and competitive analysis to drive messaging and optimization.

We converted the half-built WordPress site to the Divi Theme by Elegant Themes. Divi offers our customers an easy-to-learn platform that is continually upgraded and improved and will grow with the business.

Project Outcome

We built and search engine optimized the site within the allotted time-frame and stayed within budget.

We trained our client to use the Divi theme and created how-to-instructions for future reference.

Pump Marketing Solutions was thoughtful about keeping costs down for the short term and long term. They set me up with WordPress and trained me to make content adjustments. Then on occasion when I forgot how to do something, they were right on top of it, either doing the task for me or training me how to do it myself.

I have referred some of my customers to them with confidence they will provide exceptional value as they did for me.

Scott Bush

Pacific NW Pump & Process

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today

Promote new business with email marketing

Email Marketing Pump Marketing SolutionsPromote New Business with Email Marketing

I’m just starting my service business, how do I reach local prospects?

Customer’s Objectives

Our customer’s immediate goals were:

  1. Create a one-page website to sell their services to a local target audience built on a platform where they could easily learn to post new content and perform maintenance to keep costs down.
  2. Promote the new site. Our customer knew it would take time for search engine optimization tactics to work the site’s ranking up to page one, so they needed a quick and cost-effective way to promote their new business.

Process

We built the customer’s new site on WordPress and used the Divi Theme by Elegant Themes. These choices offered our customer reliability and functionality, easy-to-learn platforms that are continually upgraded and improved, and ones that will grow with the business.

To ensure the site was search engine optimized we conducted a thorough competitive analysis and keyword research. Our results guided site messaging and optimization decisions.

To promote this new business, we developed a marketing strategy that included curating an opted-in email list from a local tradeshow that included hundreds of local prospects who were verified as interested in our client’s services.

Project Outcome

The completed and search engine optimized site quickly gained top ranking for the most critical keywords.

Since the WordPress platform and the Divi theme are relatively easy to learn and intuitive to use, we trained our customer to add content and maintain the site in two one-hour training sessions.

The email campaign was a huge success. Within the first week, the customer gained two new clients.

I hired Pump Marketing Solutions to design and develop a website for my new machine calibrating business and once live, promote the site with an email marketing campaign. They have been great to work with and communicated expectations and progress very well as my project unfolded. I am extremely pleased with the site and the email campaign exceeded my expectations — it resulted in 2 new accounts within the first week.

Larry Sarkinen

Sarkinen Calibrating

Ready to start your next project?

Are you thinking about a website redesign or wanting to increase qualified traffic? We can help you put the right strategies and goals in place.

Get started today