How to have an effective and successful sales & marketing partnership
Someone once told us that, “typically in the pump industry, the focus is always on sales.” Wouldn’t it be perfect if sales and marketing worked together to form sales strategies and go-to-market plans with the same goal in mind — meeting companies’ overall business objectives for revenue?
The following infographic illustrates how to achieve the best sales and marketing partnership for your organization. Just think how efficiently things would run and how successful the teams would be if both departments performed based on their respective job descriptions: Marketing provides sales qualified leads, and then sales converts those leads (prospects) to customers (sales) — all with the same end goals in mind.
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As always, we welcome any and all comments and questions. And, if you need help defining roles, creating strategies, or developing goals for success, give us a call today, +1.360.834.2780.