Search engine optimization (SEO) is the process of designing (or redesigning) your web pages so search engines like Google, Bing, and Yahoo can easily find and index your website. Indexing determines the placement of your site on search results pages. SEO is a long term strategy to drive organic (non-paid) traffic to your website.

What is the process of optimizing my site?

1. Discovering the keywords and phrases that your prospects use to find your type of products and services.
2. Keyword optimizing your site’s metadata (backend elements). This includes page titles, descriptions, header tags, URL structures, and alternative (alt) tags.
3. Optimize each webpage’s content with a keyword focus — this should be executed for customer readability.
4. Applying the metrics and tools that track and monitor site goals for continual improvement.

How can I get it?

We make it easy and cost-effective. At Pump Marketing Solutions, we work with you to understand your overall business goals, your website’s goals, and your customers’ needs to create a project plan that places the critical SEO elements on your site. Hence, your site is findable and usable by search engines and your customers.

We can do the work for you or train you to do the job – you choose the best method for your business and budget.