Internet marketing is one of the least expensive ways to promote your business and meet your lead generation and sales goals.
If you are not familiar with the term Internet marketing and its importance, Internet marketing is simply using search engine optimization (SEO) tactics and search engine marketing (SEM) tools to ensure your website is findable and useable by your ideal customer.
Is your site doing its job?
- When a potential customer searches for your products and services, does your site appear on page one of a search results page?
- When customers land on your site, can they easily find what they need or do they need to call?
- Is your business presented as an industry expert?
If you answered no to any of the questions above, your site is NOT doing its job. A well-performing site has the following characteristics:
- It is easily found by potential customers because your site is optimized for the best keywords relevant to your products and services.
- It is easy to navigate and guides customers quickly to the information or products that meet their needs or solve their issues.
- It presents compelling content relevant to their search, allowing customers to make informed purchase decisions and demonstrating credibility and trust.
- It coneys to customers that you are the right partner to provide the products and services they need, when they need them.
How well do you know your customers?
Many companies assume they know what their customers want and need from their website, and that their website solves customer issues but, when was the last time you asked them if your website meets their needs for information and functionality?
Performing a voice-of-customer exercise is a cost-effective, eye-opening experience that should be done before any major website upgrade or redesign. To truly understand your audience’s website needs – you need to ask them.
Why you need us.
At Pump Marketing Solutions, we specialize in industrial internet marketing. We know the markets, understand the type of messaging that resonates with your target audiences and know the paths to success.
We’ve spent 20+ years in sales, engineering, and marketing roles for some of the top industrial pump companies – we are qualified to help your business meet its sales goal through effective marketing.