At Pump Marketing Solutions, we understand the importance of a well-defined website marketing strategy. It serves as the guiding force behind every marketing decision. But not just any strategy will do. Our team of experts will help you develop specific, measurable, actionable, relevant, and time-based (S.M.A.R.T) goals that align with your overall business objectives. We will also define quantifiable key performance indicators (KPIs) that are tied to these goals. With the right strategy in place, we will deploy the necessary tools to track, measure, and analyze your performance, ensuring that your marketing efforts yield the best results. Contact us today to learn more!

Types of strategies that achieve results

Website

Websites are amazing tools — they inform and educate your target audience, improve lead generation and drive sales. But simply having a website is not enough. A website should have its own strategy that helps the company meet overall business goals. Once a strategic plan is in place, on-page and off-page marketing goals should be developed to meet overall site goals.

Content

The old saying, “Content is king,” is still true today. A clearly defined content strategy helps SEO efforts, builds site authority and credibility, and positions your company as an industry expert. But most importantly, content that engages, educates and entices keeps your customers and prospects returning for more. Besides page content, blogging should become a long-term, consistent content activity to improve organic search results effectively.

Social / Mobile

A social marketing strategy helps broaden your reach and strengthen audience connection. Add mobile to the mix, and you can communicate with customers where and when they want it. A social strategy doesn’t always mean you have to have a presence on every social network, only the networks they frequent.

Communications

A communications strategy pulls everything together. It outlines which marketing channels you use to distribute your content and how often you talk to your audience. Carefully crafted, a communications strategy helps you speak with your audience during all buying cycle stages. Successful communication activities for industrial businesses are blogging, email marketing, directory advertising, and AdWord campaigns.